Why Should Chiropractors Blog?

I firmly believe that every business should have a blog, particularly small businesses who rely on local searches to get people in the door. But for chiropractors, blogs are exceptionally important. Here’s a brief look at the importance of chiropractic blogs and why you absolutely need one now.

To Educate

Everyone everywhere has misconceptions about chiropractic. If they don’t know what you actually do and what chiropractic actually is, how can you expect them to trust you with their money and their health? A chiropractor’s blog can teach people about what chiropractic is and how it can help literally everyone. It can add value to the lives of those you serve in your office, their family members, and a couple thousand people you’ve never met before as well.

To Stand Out

Not only do you need to teach people what chiropractors actually do, but you need to prove to potential practice members that you are a better doc than the guy across town. You want to add value to the lives of those you come in contact with, whether in person or online, and you can do that with blogs. Stand out in the best way, and show your website visitors and social media followers that you are a better choice than anyone else when it comes to their health and their chiropractic care.

To Rank Better Online

I know what you’re thinking—it’s great if you prove yourself as a great doc and educate the local community, but if no one is finding my site or making appointments, what’s the point? Perhaps one of the biggest benefits of blogging is that Google sees you as more valuable too, which results in better rankings online and more traffic to your website. When you show Google that you’re adding relevant and valuable content to your website regularly, they deem you as worthy of better search results and you get bumped up in the rankings. Don’t think that’s important? The first search result gets 40% of click-throughs, and the entirety of the first page of results get 72% of total click-throughs. Simply put, you need to be on the first page.

There are about six thousand more reasons why chiropractors should blog, but these are the most important and the most significant. Want to improve your local SEO, target more search terms, establish yourself as an expert in chiropractic, grow your practice, and change your community? Start with blogging. Contact me today to start now.

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