What Is It Like Working with a Freelance Writer?

The term “freelance writer” has a lot of different meanings and connotations associated with it. Some companies love working with freelance writers and are quick to hire an outsourced copywriter to support their internal team when needed. Other businesses have pretty strong feelings about not working with contracted or outsourced individuals because they prefer to keep everything internal with their W2 employees. 

With a decade of freelance writing under our belts, we’re here to tell you that working with a freelance SEO content writer is the way to go, no matter what type of business you have. From digital marketing agencies to web designers, and from home services to attorneys, businesses of all sizes and within various industries love working with us for their content creation. 

If you’re unsure about outsourcing some writing needs for your company, here are some things you need to know about working with a freelance writer, along with the benefits of outsourcing to an SEO content writing company.

The Benefits of an SEO Content Writing Service

Having a writer on staff or letting a current employee write content for you can work, but it’s not ideal if you’re looking for long-term results and business growth. No matter what type of business you run, you need the expertise of an SEO content writing service to take your content marketing to the next level and increase your online presence. Check out these three massive benefits of working with an SEO content writing company.

Less Investment (Both Time and Money)

If you need written content and you hire a new employee to create it, you are spending significant time and money investing in that employee. Posting the job, going through resumes, and interviewing candidates can take months. Then, once you make a hiring decision, there’s the paperwork, onboarding, and introduction to all the processes within the company. When you work with a freelance writer, your investment is minimal. If you hire a writer for one piece and the partnership doesn’t work out, you’ve lost out on a few hours max. The most time you’ll spend is getting them familiar with your brand (or your client’s brand), and then they can hit the ground running creating content. And in most cases, freelancers are experts at familiarizing themselves with new brands and adapting their voice to each different client, so the introductory meetings will be minor compared to onboarding a new employee.

Writing Expertise

People within your company who are good writers are not replacements for actual professional writers. An experienced freelance writer will not only know how to convey a message and mimic the voice of a particular brand, but their grammar, punctuation, syntax, and more will be impeccable. Professional copywriters, whether freelance or not, add a certain level of professionalism and expertise to everything they create, leaving you with superb content that checks all the boxes and serves its purpose of attracting new leads. We believe that every single company needs a professional writer as a partner, and we’re committed to helping as many businesses as possible realize that partnership for their optimal benefit. 

SEO Knowledge Drives Traffic & Converts

An average freelance writer will do a good job at creating content that gets your message across and engages with your target audience. However, a freelance SEO content writer is a level above your average freelancer. With in-depth SEO knowledge, they craft content that drives traffic and converts readers to customers. Some content writers will even manage the back-end content marketing and SEO, meaning they’ll do site audits, keyword research, competitor analysis, and more. They’ll write meta descriptions, perform on-page optimization, and craft social posts to support your blog posts and drive traffic to your website.

Working with a Content Writing Agency

When you’re looking for written content, it can feel like a lot of work to find the right person for the job. Whether you’re looking to hire a full-time employee, a freelancer, or an agency, you have to do your research. At Lampstand Blogging, we can function as a full-time employee while still maintaining the benefits of working with a freelancer and a content writing agency. We have the flexibility of a freelancer, the commitment of an employee, and the bandwidth of an agency. Here are just a few reasons why you should work with us.

Great Communication & Turnaround Time

We are, first and foremost, a team of writers, so communication is already our expertise. We are Type A personalities who love to see our email inbox with zero new notifications, so you can imagine how prompt and thorough our responses are to your queries. With several writers on our team, we have a massive capacity and quick turnaround times. You’ll never have to worry about missed deadlines, ignored content requests, or poor communication with our SEO copywriting service! We are detail-oriented in the most intense way, and our effectiveness at creating stellar content truly makes us excited to show up to work every day.

Quality Writing and SEO Integration

Simply put, we are professional writers with in-depth SEO knowledge. We combine those two skill sets to provide exemplary written content for your business. We specialize as small business copywriters, meaning we’ve worked with teams of various sizes and companies with different budgets to create stellar pieces to support content marketing strategies. Our integration of SEO best practices is just one part of what makes us stand out among other copywriting businesses, as we know the goal behind your content is to drive traffic, and we create it with that in mind.

Matching Brand Tone and Voice

You need content, but you need it to sound like you wrote it? No problem! Our ghostwriters have spent years perfecting their abilities to adapt their voice and tone to meet messaging requirements and brand directives. We will spend time reading the content you already have to ensure we are matching the style of writing you like, and we are always open to feedback and edits to ensure you get the written content you want and need for business success. 

Industry Expertise

Not every writer has expertise in every industry, and we don’t claim to either. But what we do have are incredible research skills and a thirst for knowledge. Our small business copywriters love to gain what we call “relative expertise” in a variety of fields. We may not be actual experts in your industry, but we will read, research, and learn enough to be “relative experts,” meaning we have more knowledge than 90% of people outside of the industry. You can rest assured that we will go above and beyond to learn whatever we need to create industry-specific content for your company, and we will bridge the gap between your industry expertise and the everyday lingo that potential customers will actually understand.

Should I Outsource Content Writing?

If you’re still on the fence about whether or not you should outsource content writing for your business, we’d love to talk to you about your hesitations. Outsourcing can not only save you time and money, but we’re confident that you’ll be happy with the content we create and the working relationship we form. Many of our clients have been with us for years, and most of our new business comes from referrals from those long-term clients. Hiring a writer for SEO copywriting services doesn’t have to be complicated. Check out these final three reasons why you should outsource and hire a copywriter from a content writing agency.

White Label & Ghostwriting

If you’re a web designer, digital marketer, or brand strategist, you likely have clients who need content on a regular basis. You can outsource content writing to our team and white-label it as your own! If you’re not in one of those fields but need content that looks like you wrote it, our ghostwriting capabilities are perfect. We never require bylines or acknowledgment of the content we write–once you pay for it, you own it! You’re free to do whatever you please with it, and you can price the white-labeled content however you want for your own clients.

SEO Copywriting Services

We can’t emphasize enough the importance of having an SEO copywriter on your team. Search engine optimization is not something that everyone feels comfortable claiming as a skill, but our team proudly boasts in our ability to apply SEO practices in our writing. Not only that, but we are a content writing agency in the USA. You’ll find a lot of freelance SEO content writers abroad, but every one of our writers speaks English as their first language and is proud to provide content writing services in the USA.

Editing, Proofreading, & Repurposing Content

If you already have enough written content and don’t feel the need to outsource content creation, you can still partner with us! We can edit and proofread anything you’ve ever written to make sure it’s in perfect shape for your website, socials, email newsletter, print, and more. We can also repurpose content. This is a newer concept in digital marketing, but if you’re not doing it, you’re missing out! Let’s say you have a massive library of blog posts that still have decent information but are outdated and old. We can refresh and rewrite all of them to give them new life, and then we can adapt the content for other platforms, such as newsletters, socials, digital courses, and more. If you’re putting out written content in any form, we can help you fine-tune it and make it even better!

Outsourced Content Writing with Lampstand Blogging

If you’re ready to save time, money, and effort, contact Lampstand Blogging today. We are ready to take on any volume of written work that you need for your own company or your clients. Be sure to check out our services and fill out a contact form to let us know how we can help take your content marketing to the next level! 

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