The Power of Content Repurposing

the power of content repurposing lampstand blogging and content creation

In today’s digital age, content is king. But even the best content can get lost in the noise of the internet if you don’t have the right strategy backing it. That’s where content repurposing comes in. It’s a strategic approach that not only extends the life of your original content but also enhances its reach … Read more

These 7 Mistakes Are Killing Your Content Marketing

Even the most marketing-minded people can struggle with content marketing. With regular changes and updates from Google and with the ever-shifting digital landscape, it can feel like a lot to keep up with. You want to make the most of your marketing budget and the time you’re pouring into your content marketing, but how can … Read more

How Long Does It Take for Content Marketing to Work?

How long does it take for content marketing to work lampstand blogging and content creation llc

If you’re exploring content marketing or are already utilizing it for your business, you probably already know that it’s not something that will bring results overnight.  But if you’re investing in content marketing, whether through an employee, a contractor, or an agency, you want to know how long it will take for you to see … Read more

2 Types of Content Every Business Needs to Be Successful

types of content lampstand blogging and content creation

When you’re creating content for your business, you’re likely thinking about converting readers into customers. That is the main goal, of course. But when we consider the marketing funnel, we know that we have to be our readers’ guides, bringing them through the funnel and leading them to the place of being ready to purchase … Read more

Content Audits: Why You Need to Know Where Your Website Stands

Content Audits Why You Need to Know Where Your Website Stands lampstand blogging and content creation

If you answered yes to any of those questions, you need a content audit. A content audit is an overview of how your content is performing and what searches your website is showing up in. It’s a big-picture view of what content is doing well and what isn’t, and it can call attention to certain … Read more

7 Reasons Why Every Company Needs a Professional Writer 

7 Reasons Why Every Company Needs a Professional Writer lampstand blogging and content creation llc

Effective communication is paramount within any successful business. Companies that communicate their messages clearly and powerfully generally outshine their competitors, leading to substantial business growth and brand recognition. While every business owner will acknowledge and agree that effective communication is a necessity, there is a common misconception that hiring a professional writer is only important … Read more

How a Strategic Content Calendar Can Transform Your Business

content calendar

Content marketing is one of the pillars of business success in today’s digital landscape. It began as one factor in a larger marketing strategy that some businesses embraced and others did not. However, over the last few years, it has quickly become an essential part of an effective marketing strategy, and a content calendar has … Read more

Should I Use AI Writing for My Content?

Should I Use AI writing for my content lampstand blogging and content creation llc

As a content creator, I get asked A LOT how I feel about AI writing and how it’s impacted what I do. Here’s the short version: It’s a great tool in the right hands. It is not—at all—the end-all-be-all of content creation. It absolutely needs a human (ideally a writer) to proofread and edit it … Read more

A New Era of Digital Marketing

a new era of digital marketing

People are consuming more content now than ever before. Whether it’s looking up a new restaurant to try, reading reviews on a product you’re considering buying, or simply scrolling a news feed to stay up to date with friends, the media, or your favorite sports team, content is being devoured constantly. Devices are everywhere, information … Read more

Blogging and Marketing and Optimization, Oh My!

blogging importance for business lampstand blogging and content creation

Did you know that 76% of consumers will look at a company’s website before ever visiting them in person or contacting them for services?  This means your website should be fantastic and make online visitors want to use your company!  Your website MUST do the following: If you’re a small business owner, marketing director, digital … Read more