Content Repurposing

In today’s digital age, content is king, and creating high-quality, engaging content is crucial for businesses to stay relevant and connect with their target audience. However, creating new content from scratch can be overwhelming. Lampstand Blogging & Content Creation, LLC, can work alongside your business to craft original, quality content to reach your potential customers and engage with current clients. 

But if you already have a content strategy or library of content, you may feel stuck in a rut, but you may not need to create brand new content. This is where our content repurposing services come in. 

Lampstand Blogging specializes in transforming your existing content into fresh, new content that meets the needs of those engaging with you online. This allows you to reach a wider audience and maximize the value of your content investment.

What Is Content Repurposing?

Content repurposing is the process of taking existing content and presenting it in a different format or targeting a new audience. It involves repackaging, refreshing, and optimizing your content to extend its lifespan and reach. By repurposing your content, you can breathe new life into your existing assets, reach new audiences, and reinforce your brand message across multiple channels.

Lampstand’s Content Repurposing Services

Infographic Creation

Transform data and complex information into visually appealing and easily digestible infographics. Infographics are highly shareable and can attract attention, making your content more accessible and engaging.

Podcast Adaptation

Adapt your podcasts into informative and entertaining written content. Podcasts have gained immense popularity in recent years, offering a convenient way for audiences to consume content on the go. But not everyone is a big podcaster, even when you have excellent content on your podcasts. By repurposing your podcasts into written content, you can reach a new audience and establish yourself as an industry thought leader.

Blog Expansion

If you have blogs already but they aren’t getting much traffic, we can refresh the blogs and repurpose the content for other platforms, like social media and email newsletters. We can also take other content you have (like whitepapers, e-books, podcasts, webinars, and more) and turn them into blog posts for optimal engagement and promotional material.

Social Media Posts

Create bite-sized snippets from your existing content to share on social media platforms. Social media posts are designed to grab attention and drive engagement, directing users back to your website for the full content. This strategy amplifies your reach and increases brand visibility, and it can help create a ton of social media posts that don’t require you to reinvent the wheel.

E-book Compilation

Compile a collection of your related blog posts, articles, or whitepapers into a comprehensive e-book. E-books are valuable resources that can be used for lead generation, establishing credibility, or providing in-depth information to your audience.

Slide Deck Presentations

Convert your written content into visually appealing slide deck presentations. Slide decks are ideal for educational purposes, conference presentations, or webinars. By repurposing your content into slide decks, you can enhance your presentations and engage your audience with captivating visuals.

E-Newsletters

If you’re already putting out regular content, capture the basics of all of it in an e-newsletter. This can not only inform your current client base of what’s going on within your business but also help you grow your email list by offering valuable content overviews all in one place. 

Brochures and Campaign Flyers

If you want print material to complement your marketing strategy, you don’t need to start from scratch. Utilize current content, infographics, and informative material for new brochures and campaign flyers.

To learn more about content repurposing or to inquire about rates for a particular project, contact Lampstand Blogging.