How Long Does It Take for Content Marketing to Work?

If you’re exploring content marketing or are already utilizing it for your business, you probably already know that it’s not something that will bring results overnight. 

But if you’re investing in content marketing, whether through an employee, a contractor, or an agency, you want to know how long it will take for you to see any sort of ROI. 

So you’ve probably asked yourself, an expert, or the internet this question: How long does it take for content marketing to work?

Truth be told, this is an age-old question that even the most experienced digital marketers won’t give a straight answer to. We all know that content marketing is a long game, but in today’s world of instant gratification, we still want it to be faster and more effective than is reasonable. 

As a general rule, content marketing takes AT LEAST four to six months to bring about quality growth and even longer for more sustained progress. And even then, you need to be consistent in your content marketing efforts to maintain that growth and continue to improve your online presence. 

So, is there anything you can do to speed up the time it takes to boost your content marketing ROI? Aside from paid searches, not really. 

However, a number of different things can impact the timeline of the content marketing effectiveness: 

  • The competitiveness within your industry and the keyword difficulty of your targeted keywords
  • The quality of your content (AKA, no AI-generated content, please)
  • The volume and frequency of the content you’re publishing
  • Your overall content strategy and how well you’re capitalizing on already successful content

If you’re consistently putting out quality content and are utilizing effective content marketing strategies, you’re more likely to see results more quickly. 

How Can You Maximize Your Efforts and Make the Most of Your Content Marketing?

If you’re going to commit to content marketing, make it worth your time. Be sure to define how you’ll measure success before you begin, know who your audience is, utilize an effective and worthwhile keyword strategy, keep a working content calendar, and track and analyze your KPIs on a regular basis.

Define Success from the Start

After a few months of content marketing, you’re going to want to determine if your efforts have been effective or not. Is success defined by making more money, getting more leads, or driving more traffic to your site? In a perfect world, all of those things will happen. But what level of success is going to feel worth it and is going to keep you moving forward with your content marketing strategy? Defining this from the get-go is just as important as implementing the actual strategy.

Know Your Target Audience

Who is your ideal customer? Who is your content directed toward? In most cases, those two audiences will be the same, but they may not always be. Or you may have multiple groups of audiences and you’ll need to target different audiences with different content throughout each week and month. Knowing who you’re talking to and trying to attract will help a great deal with targeting your content creation.

Utilize a Keyword Strategy

It’s great to start pumping out content, but if you know what your readers are searching for, that content will be even more effective at driving traffic. You should always utilize a keyword strategy when you’re creating content, particularly if that content is going on your website (which it should be). You can search keywords that you would expect your customers to be using to find your website, and that can give you a good starting point. An even better option is to use a content strategist to run a site audit and create a content marketing plan for you, complete with keywords that your target audience is searching for. Keywords should ideally be high volume and low difficulty, meaning they’ll be easier to rank for and more likely to drive people to your site.

Make a Content Calendar (And Overlap Content!)

If you’re outsourcing your content marketing, it’s likely that the content marketing expert you’re working with is maintaining a content calendar. If you’re doing it in-house, you absolutely should follow suit and maintain your own content calendar. This will provide both a big picture and a zoomed-in view of what content you’re planning and publishing. It can include new blogs, blog updates, social media posts, YouTube videos, podcast episodes, and more. It should include everything you’re posting or publishing, what platform it’s on, what the call to action is for readers, and anything else you want to keep track of. This is also a great way to see what you can overlap across different platforms. For example, if you post a weekly blog and send out a weekly newsletter, you can utilize the content from those content pieces to create social media posts. It will not only make your job easier but also drive more traffic to your website.

Track KPIs & Analyze Them Regularly

This goes back to defining your success from the beginning. Make sure you know what key performance indicators are the most important to your business and to your content marketing strategy, and track them religiously. This might mean daily, weekly, or monthly–whatever works for your strategy and your business. Not only should you be tracking them, but you should also be taking a step back to analyze them frequently. What platform is driving the most traffic to your website? What content is being shared the most? What posts are bringing about the most engagement? Utilize that information to adjust your content strategy moving forward.

Improve Your Content Marketing with Lampstand Blogging

Are you overwhelmed by the thought of creating and implementing a content marketing strategy for your business? If so, Lampstand Blogging is here to help! If you already have a marketing campaign in full swing but need an extra pair of eyes on it or need some help pivoting based on surprising KPIs, get in touch. We offer content consultations, content audits, content writing, and so much more. Contact Lampstand today to learn more. 

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