7 Reasons Why Every Company Needs a Professional Writer 

Effective communication is paramount within any successful business. Companies that communicate their messages clearly and powerfully generally outshine their competitors, leading to substantial business growth and brand recognition. While every business owner will acknowledge and agree that effective communication is a necessity, there is a common misconception that hiring a professional writer is only important for certain industries.

The Power of Words in Business

Not only do the people within a company need to communicate well with one another, but the company as a whole also needs to communicate effectively with the outside world, ensuring the target market understands their brand and offerings. Regardless of what industry you’re in, this rings true. Brands must maintain cohesive language and concise tone in all their messaging, and they must engage with customers in a way that highlights their commitment to their audience. 

Customers want to trust the brands they are consuming, and this trust is woven into the content the brand puts out and the way it communicates its messaging. Every type of content– commercials, social media posts, blog posts, press releases, and so on–should be crafted with the customer in mind. But it’s not just about selling–it’s about offering value and providing quality service and information to the customers to build brand authority, relevance, and trust. 

Expertise Beyond Words: 7 Reasons Why Your Company Needs a Professional Writer 

Professional writers simply have a way with words. They can take an hour-long meeting full of intricate details and seemingly unimportant information and turn it into a gorgeously crafted piece that promotes the company and clearly defines its mission. Professional writers can turn mundane, drab sales copy into something that converts, and they can help everyone else within a company to communicate more concisely to ensure optimal productivity.

Beyond that, here are 7 more reasons you need to start looking for a professional writer to add to your team. 

#1. Your Messaging Is Everything

You can’t afford to make a mistake when it comes to your messaging. You need a clear approach and superb execution, and you need someone who can pivot when some form of your messaging needs a fresh take. Professional writers are professional wordsmiths. They can take any current messaging your company has and turn it into something incredible, all without breaking a sweat. 

#2. Your Website Represents Your Whole Company

Websites are one of the first things people look at to get an idea of what your company is all about. If your website content is not exceptional, people will take note. Even worse, if it has errors or is just poorly written, you stand to lose potential customers because of it. A professional writer can create compelling website content to reach your target market and speak directly to them and their needs. 

#3. Content Creation Is an Art AND a Science

You may have some people on your team who are decent writers, and you may think it’ll save you a dime to just have them write some website content, social media content, and blogs. But quality content creation is very involved, and it takes far more than just a grasp of grammar rules. A professional content creator will have expertise in SEO and content marketing, and they will apply that knowledge when crafting written work for your company, improving your online presence and conversion rate. 

#4. Fresh Content Leads to Conversions

Google wants to see new content added to your website regularly. Whether that’s updating copy, putting up a new landing page, or posting a new blog, it values fresh content. Your readers also look for updated content to see that you’re staying on top of current trends and are still relevant in your industry. A professional writer, whose sole job is to create new content, will be focused on this task and will be focused on improving conversions with this new content.

#5. Employee Communication Will Improve

When brand messaging is improved and there is clarity across all forms of marketing, your employee communication will also improve. Not only can your writer offer some professional development on effective written communication, but simply by interacting with new copy and fine-tuning the brand messaging as a company, you’re sure to see an improvement in all-around communication. 

#6. Content Marketing Is More Relevant Than Ever Before

There was a time when content marketing was optional, but that time no longer exists. Content marketing is absolutely essential to business success, and it’s becoming more and more relevant as the digital world continues overtaking every aspect of our lives. Content marketing is far more than just creating decent blogs or updating your website content. It involves social media posts, backlinks, guest posting, podcasting, video content, and so much more. If you don’t have someone focused on improving your content marketing, you need a writer who can both write and strategize. 

#7. Outsourcing Is Good Management

Some businesses have in-house writers who handle certain writing tasks, and others have no writers at all. Regardless of where your business stands, outsourcing to a contract writer is a great idea for every company. Business owners know that delegation is important, and outsourcing can save money while helping your current staff members make the most of their time on the clock. Allowing a professional writer to take on your content marketing, blog writing, or other content creation will prove to be a good decision across many facets of your company. 

How to Find the Right Professional Writer

Congratulations, you’ve already found the best! Just kidding. But not really. 

Professional writers can have a number of different skills, and it’s important that you find one that fits what you’re looking for. While a solid command of the language is paramount, and knowledge and application of grammar rules are essential, a professional writer in the content world should be so much more. 

You need a professional writer to be a strategist. She should know the ins and outs of content marketing, SEO, social media, and more. She should be able to not only craft incredible content that meets your needs, but also edit, proofread, rewrite, and repurpose already-written content. 

Get in Touch with Lampstand Blogging & Content Creation, LLC

In all seriousness, here at Lampstand, we check all these boxes. We would love to talk to you more about how we can integrate into your company and help you with all your writing and content marketing needs. Contact us today to find out what we can do for you. 

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